Back in April, ESPN added to their 30 for 30 series, with a story most of the general public probably hasn’t heard. The episode entitled “Sole Man” tells the story of Sonny Vaccaro and how his personality and influence changed the culture and business of basketball and sneakers forever. And how he turned a running shoe company, into the largest basketball brand in the world. From Kobe to TMac, Lebron to MJ, Sonny Vaccaro is arguably the biggest if not one of the biggest influences in all of their careers.
Watch the documentary in full below.