La Familia Don't Shoot Campaign

La Familia , the growing hip hop and lifestyle brand, backed by The Game released a new collection to inspire social change in the fight against gun violence through awareness and education, #DONTSHOOT. Celebrity supporters of the campaign include Diddy, Nas, TI, Lil Wayne, Swizz Beats, Wale, 2 Chains, DJ Khaled and many others.

The simple men’s short sleeve tees cost about $30 and 100% of the net proceeds from this collection will go to organizations, individuals, and families who have been affected by gun violence.

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