“When I was approached by Serta, I was humbled and honored but also very intrigued. It’s not often a mattress company wants to create a shoe, but I was up for the challenge” said DJ Clark Kent. “When creating the shoe, I used all premium materials including croc, lizard, and ostrich embossed leather mixed with the Serta mattress components and cooling foam. Before this project, I had never thought to put mattress material in a shoe, but it makes sense to bring the comfort and cooling of the iComfort by Serta mattress to the sneaker community.”
The DJ Clark Kent x Serta iC1 will be available for pre-order on icomfortshoe.com come December 4. It will also release at Urban Necessities in Las Vegas and New York City on December 10 for $99 USD.