Foot Locker is getting involved in the sneaker game by announcing the retail giant will invest a $100 million strategic investment in GOAT Group, which owns GOAT and Flight Club.
According to Foot Locker CEO Richard Johnson, the company is moving toward a new ideology: “To inspire and empower youth culture.”
“We want to create a more seamless, frictionless experience for our customer that wants to partake in the secondary market,” says Johnson, who has run Foot Locker since 2014. “Partnering with GOAT strengthens our relationship and engagement with our customer.”
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