Pharrell and adidas went back to the Motherland for their new Fall/Winter 2018 lookbook. Inspired by East Africa, the collection features bold prints and colors as a nod to the region.
Pharrell had this to say about using East Africa and running as the foundation of the collection.
“Africa is a beautiful continent and the origin of civilization. Running is a state of meditation. Why not go back to the motherland and take inspiration from such a vivid and rich culture? Why not create a tribute to this incredible sport?”
Expect the full capsule to drop at adidas and flagships stores on August 18.